Job Description

Description:

A growing organization in the home care industry is seeking a Marketing and Business Development Specialist to lead strategic growth initiatives. This role focuses on driving census growth, leading regional marketing teams, and scaling multi-location operations.

Responsibilities:

• Develop and execute short- and long-term marketing strategies across multiple states
• Standardize marketing operations while supporting regional market success
• Implement data-driven referral and lead generation strategies
• Train, mentor, and manage a team of marketers with clear KPIs
• Partner with leadership on expansion and go-to-market strategies
• Align marketing initiatives with executive and organizational goals
• Maintain consistent brand messaging across all platforms

Qualifications:

• Minimum 2+ years of marketing experience in home care/healthcare
• Proven success in growing patient census
• Strong leadership and team management experience
• Strategic thinker with multi-market planning ability
• Excellent communication and presentation skills