E-Com / Marketing Manager

About the Employer
  • Yael Fogel
  • Verified

Job Description

Family-Owned garment manufacturer located steps from Penn Station is seeking a Manager to run their in-house Marketing and E-commerce team.

This person will be responsible for the online store including the advertising strategy as well as assisting with back-office retail marketing. This person will manage a team of 3 staff.

JOB RESPONSIBILITIES:

Manage E-commerce site:

  • Ensure product detail information accuracy, including copywriting, image selection, and sizing guides.
  • Liaise with outside developer for any site maintenance.
  • Manage and update large database of products SKUs and inventory.
  • Oversee platform and user experience including sourcing reviews.
  • Grow & maintain the customer database.
  • Manage E-com associates.

Develop & Manage E-com Marketing Strategy:

  • Work with Design and Sales team to come up with digital marketing campaigns.
  • Managing Digital Marketing, SEO/SEM, Email, CRM strategy.
  • Develop, setup launch and optimize email campaigns.
  • Prepare weekly site analytics and analysis for Executive review.
  • Manage photo shoots to create assets for products and ads.
  • Manage ecom costs and assist in creating sales goals and driving sales performance online.

In House Marketing:

  • Manage In-House graphic designer to ensure image library is maintained for wholesale product catalog.
  • Oversee design of in-house email templates and online advertisements.

Experience Required

3-4 years