Job Description
Family-Owned garment manufacturer located steps from Penn Station is seeking a Manager to run their in-house Marketing and E-commerce team.
This person will be responsible for the online store including the advertising strategy as well as assisting with back-office retail marketing. This person will manage a team of 3 staff.
JOB RESPONSIBILITIES:
Manage E-commerce site:
- Ensure product detail information accuracy, including copywriting, image selection, and sizing guides.
- Liaise with outside developer for any site maintenance.
- Manage and update large database of products SKUs and inventory.
- Oversee platform and user experience including sourcing reviews.
- Grow & maintain the customer database.
- Manage E-com associates.
Develop & Manage E-com Marketing Strategy:
- Work with Design and Sales team to come up with digital marketing campaigns.
- Managing Digital Marketing, SEO/SEM, Email, CRM strategy.
- Develop, setup launch and optimize email campaigns.
- Prepare weekly site analytics and analysis for Executive review.
- Manage photo shoots to create assets for products and ads.
- Manage ecom costs and assist in creating sales goals and driving sales performance online.
In House Marketing:
- Manage In-House graphic designer to ensure image library is maintained for wholesale product catalog.
- Oversee design of in-house email templates and online advertisements.