Job Description
About the Role
We are a large Amazon seller that owns and operates multiple in-house brands. We are looking for an experienced Amazon Brand Manager to fully own the performance of our products on Amazon.
Your primary responsibility will be day-to-day PPC optimization and driving organic ranking growth through strong listing optimization and keyword strategy. This is a hands-on role for someone who lives and breathes Amazon.
Key Responsibilities
Amazon PPC (Primary Focus)
- Own daily optimization of Sponsored Products, Sponsored Brands, and Sponsored Display
- Keyword research, harvesting, and negative management
- Bid, budget, and placement optimization (Top of Search focus)
- Analyze performance using key metrics (ACoS, TACoS, CVR, CTR, CPC)
- Scale winning campaigns while controlling inefficiencies
Organic Ranking & Growth
- Develop and execute keyword ranking strategies
- Coordinate PPC, listing optimization, and promotions to drive organic lift
- Monitor keyword rank and adjust strategy accordingly
- Support launches and relaunches with ranking-focused execution
Listing Optimization
- Optimize titles, bullets, descriptions, and backend keywords
- Improve conversion rate through content, images, and A+ recommendations
- Ensure listings are always optimized for high-intent keywords
Reporting & Performance Management
- Track performance at the ASIN and brand level
- Identify opportunities for growth and areas of wasted spend
- Communicate insights and recommendations clearly
Requirements
- 2+ years of hands-on Amazon PPC experience
- Proven ability to drive organic ranking improvements
- Strong understanding of Amazon SEO and keyword strategy
- Experience managing multiple ASINs and/or brands
- Data-driven mindset with strong analytical skills
- Self-starter who can fully own outcomes
Nice to Have
- Experience managing 7-figure+ Amazon brands
- Familiarity with Brand Analytics and Search Query Performance
- Experience with product launches and ranking strategies
What Success Looks Like
- Efficient, profitable PPC performance
- Improved keyword rankings for core terms
- Increased organic sales and reduced dependency on ads
- Well-optimized, high-converting listings
Skills Required
AmazonPPCData Analyticsecom