Job Description

Job title
Marketing and Branding Specialist (Arts and crafts company)
Location:
Newark,NJ
Hybrid option ( some days you can be remote)
Salary:
$50,000 starting
Job Description: As a Marketing and Branding Specialist, you will play a key role in developing and implementing marketing strategies that enhance our brands presence and drive engagement with our target audience. You will collaborate closely with cross-functional teams to create compelling content, manage marketing campaigns, and ensure consistent brand messaging across all channels.
We offer excellent products, excellent pricing, and excellent service. The problem we’re facing is that not enough people know about us.
We are looking to develop a marketing team that can get our products and services in front of those who need them.
Key Responsibilities:
Bottom line - Increase sales and ROI, but also…
Develop and execute marketing strategies to strengthen brand positioning and increase brand awareness.
Create and manage content for digital and traditional marketing channels, including social media, email campaigns, websites, and print materials.
Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.
Collaborate with graphic designers, copywriters, and other team members to produce high-quality marketing materials.
Plan and execute product launches, promotional campaigns, and brand events.
Manage and optimize social media platforms, ensuring consistent brand messaging and engagement.
Track and report on the performance of marketing campaigns, using data-driven insights to refine strategies.
Maintain brand consistency across all marketing channels and materials.
Stay up-to-date with industry trends and best practices in marketing and branding.
Qualifications:
Strong understanding of digital marketing channels, including social media, email, SEO, and PPC.
Excellent written and verbal communication skills.
Creative and innovative thinking and problem-solving abilities.
Proficiency in marketing tools and software (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
Ability to work independently and collaboratively in a fast-paced environment.
Strong project management skills and attention to detail.
Please attach your résumé here if you are interested in the opportunity to xxxxx