Job Title: Business Development Representative

Location: Woodbridge, NJ

Reports to: Marketing Manager

Employment Type: Full-time

Job Summary:

As a Business Development Representative, you will play a key role in generating new business opportunities by engaging with potential clients, nurturing leads, and driving company growth. Your focus will be on outreach, follow-ups, and supporting marketing efforts to ensure a robust sales pipeline. You will also represent the company at trade shows and industry events, identifying new opportunities and building relationships.

Key Responsibilities:

Lead Generation & Outreach: Proactively reach out to potential clients via LinkedIn, email, and physical mail to generate new business opportunities. This includes drafting and sending 1,200 letters per month.
CRM Management: Keep CRM systems updated with accurate and detailed records of all interactions, leads, and pipeline status.
Follow-Up Activities: Make follow-up calls and execute post-campaign follow-ups to nurture and move leads further down the sales funnel. This includes consistent touchpoints with prospective clients after initial outreach and marketing campaigns.
Follow-Up Tracking: Accurately track and document all follow-up activity, ensuring timely follow-ups are made to engage potential clients at the right moments in the sales process.
Trade Show Engagement: Represent the company at trade shows where we exhibit or attend. Actively engage with prospects, generate leads, and identify business opportunities. This includes "hunting" for new leads and building relationships with industry contacts during and after events.
Lead Handoffs: Prepare the account management team to take over hot leads to ensure they have all information needed to close new accounts.

Required Qualifications:

Proven experience in business development, sales, or a related role.
Strong written and verbal communication skills.
Familiarity with CRM systems and lead management processes.
Experience attending and networking at trade shows or industry events.
Ability to manage multiple tasks simultaneously and meet monthly outreach targets.
Proficiency with LinkedIn and other business communication platforms.

Preferred Qualifications:

Previous experience in a B2B sales environment.
Strong organizational skills and attention to detail.
Experience in tracking and managing follow-up activities for lead nurturing.

Working Conditions:

Full-time position.
Remote work option on Friday's

Benefits:

$65K/year + bonus. OTE: $85K
Health, dental, and vision insurance.
Paid time off and holidays.
Professional development opportunities.

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